Collaborating

If you’re not sure what collaborating really means, you’re not alone. Whether it’s due to a lack of self-confidence (or an overabundance of it), most agencies tend to hide behind confusing terminology, elaborate procedures and, in a pinch, voicemail. The Collaboration, on the other hand, operates with refreshing candor and transparency, drawn from three core principles:
 

Our Premise:


  • Work produced on your behalf can be both effective and award-winning. The terms are not mutually exclusive. In fact, in our opinion, they’re interdependent.
  • The agency owners are hands-on workers — not figureheads, perpetually vacationing in more exotic locales.
  • Your account is managed by marketing & creative veterans. Frankly, your marketing budget shouldn’t be used as tuition so an entry-level person can learn the business.
 

Our Process:


  • With the possible exception of nature, no one abhors a vacuum more than we do. We invite and encourage our clients to share their thoughts, insights and opinions. Better yet, we actually listen to them.
  • When it’s our turn to share ideas, we believe that more is more. More ideas equals more confidence in the final decision equals a better night’s sleep.
 

 Our Promise:


  • Fresh, high-impact work based on real-world marketing insights, real-world consumer perceptions and real-world budgets.
  • And based on our track record since our beginnings in 2000, we can promise something even more important: real, measurable results.